Founded by two-time brain cancer survivor, and his wife Judy, A Reason to Ride raises funds to benefit Beth Israel Deaconess Medical Center (BIDMC). We began working with the founders, event organizers, and BIDMC staff to promote the 9th annual event in 2016. We were able to secure Boston radio stations as media sponsors, a Boston radio personality to serve as the event emcee, pro bono billboard advertising, and feature stories in multiple media outlets. The event was the most successful in terms of attendance and donations to BIDMC. Our work with this wonderful organization continues today.