Project Description

Bella Sera Bridal, a premier bridal boutique located on the North Shore of Boston, acquired Lorraine Roy Designer Collections in January of 2013 and was looking to spread the word that their business was growing and diversifying their inventory. Most notably, they wanted consumers to know that they would now be offering mother-of-the-bride and special occasion dresses. Since Lorraine Roy had a good reputation and a loyal customer following, they turned to Thomson Communications to help bridge the gap by bringing those customers over to Bella Sera and marrying two iconic brands under one roof.