Project Description

Based on our reputation for garnering media for client’s north of Boston, Boston Private Bank & Trust, turned to Thomson Communications to provide media and promotional support of its new office in Beverly, Massachusetts.  Due to the successful launch, Boston Private Bank & Trust retained Thomson Communications as its agency of record.  Through first quarter 2014, we secured media placement in the Wall Street Journal, CNBC, The Financial Exchange, Boston Business Journal, Boston Globe, and Silicon Valley Business Journal.

Established in 1987, Boston Private Bank offers deposit and cash management services, residential mortgages, investment management services, and commercial banking for both individuals and businesses. After successfully promoting the opening of their new office on Boston’s North Shore, the bank hired Thomson Communications as its public relations agency of record for Boston Private Bank & Trust Company.
Boston Private Bank is a leader in residential lending, lending in all six New England states, and provides commercial banking services to many of New England’s leading small and mid-size corporations. Under its Accessible Banking program, the bank is an active provider of real estate financing for affordable housing, economic development, and small businesses. Boston Private Bank’s investment management emphasis is on mid to large cap equity and actively managed fixed income portfolios.