Project Description

Since 1990 Celebrity Marketing, Inc (CMI) has developed into an industry leader in celebrity marketing representation, sports marketing, and brand development. While exclusively representing star athletes in the area of marketing, endorsements and philanthropy CMI has access to and has utilized hundreds of athletes to achieve its corporate client’s objectives. Founded by former Boston Bruins Goaltender Cleon Daskalakis, CMI has a decided advantage when understanding the needs and expectations of professional athletes while designing unique and creative sports marketing programs that benefit brands and corporate clients.

Thomson Communications promoted many of the company’s events including the annual Rock & Jock Celebrity Softball Game hosted by Boston Bruin Milan Lucic.